I first discovered Nadia Izruna’s work through the blogging community, when she launched her Nadinoo label in 2009. Entitled after her childhood nickname, Nadinoo swiftly became worn and beloved by vintage-loving gals the world over, seen on an array of high profile fashion bloggers and featured in a several notable magazines (most recently, Betty).
When I met Nadia in her studio/store one of the first things I asked her was about this link with the blogging community. “For me it’s been vital,” she replied. “I was fortunate that my first collection was noticed by some influential fashion bloggers who were happy to share my work and thankfully continue to write about each collection we produce. All of this wonderful exposure has fed into other social media channels, enabling customers from all over the world to find us online.”